Mango exports set to double in three years

The new Mango Export Plan 2014 – 2017 was unveiled by the Federal Minister for Agriculture, the Hon. Barnaby Joyce in Katherine in November. The Plan aims to double mango exports by the 2016 / 2017 mango season and to make the plan work, the entire industry needs to collaborate to make the most impact on international markets.

The new Mango Export Plan 2014 – 2017 was unveiled by the Federal Minister for Agriculture, the Hon. Barnaby Joyce in Katherine in November. The Plan aims to double mango exports by the 2016 / 2017 mango season and to make the plan work, the entire industry needs to collaborate to make the most impact on international markets. The mango industry’s new strategic plan aims to increase profit to growers by 20% over the next five years, and increasing exports will play a crucial role. The export plan is focussed on what will bring the most benefit to mango growers and the industry as a whole. Australia currently exports between 4,000 and 5,000 tonnes of mangoes, and under the new export plan this will increase to between 8,000 to 10,000 tonnes by the 2016 / 2017 mango season.

The Export Plan focusses on four key areas:

  • Supply Chain Collaboration: Support the development of export markets by facilitating collaboration between exporters and other stakeholders.
  • Develop a Protocol Strategy: Collate information concerning protocols for all countries into a single definitive document
  • Supply Quantity Strategy: Engage growers to ensure there is an adequate supply of mangoes available for export markets throughout the season.
  • Assessment and Review of Market Attractiveness by Country: Using cost-benefit analysis, measure the attractiveness by country to provide clarity for potential opportunities.

A funding application for the Export Plan has been submitted to Horticulture Innovation Australia which will unlock the potential of export markets. The Export Plan was developed by AMIA with the assistance of mango growers and exporters, and the Northern Territory Department of Primary Industry and Fisheries, the Queensland Department of Agriculture, Forestry and Fisheries, Trade & Investment Queensland and the Western Australia Department of Agriculture and Food. AMIA will be calling these players to back this plan to ensure its success.