As part of the Supply Chain Engagement program, AMIA hosted its first ‘Grower Market Tour’ in Sydney during December 2014. The three day program coincided with Mess-tival and gave all participants an opportunity to see firsthand just what it takes to whip Australians into a frenzy over mangoes.
The market tour was rich with insights covering all aspects of the mango supply chain that growers don’t normally get to see. As well as experiencing the fun and excitement of Mess-tival, the itinerary included visiting wholesalers and ripeners in the Sydney Markets and personalised tours of the Woolworths and Aldi Distribution Centers. Growers also visited a wide range of retail stores including independent green grocers, Harris Farm Markets, Woolworths, Coles, Aldi, Costco and IGA.
Adam Dotta from Spring Creek Mangoes
“I was a late starter, only making the decision to get involved on the day before the tour started and I’m very pleased I did. It was a real eye-opener. I didn’t appreciate how complex the supply chain is. I got to see my fruit in the market, talk to my wholesaler, see the market conditions first hand and I got to hear and see what retailers were doing to get consumers buying heaps of mangoes. There was a lot of fruit around and they all had great mango displays. Mess-tival surprised me, it’s such a big event. There were masses of people and a lot of them thought all mangoes were the same so they loved learning about the differences and tasting all the varieties. It was a great tour, I learnt a lot and I’d do it again.”
Liisa Haritos of Blush Mangoes
“My daughter and I were blown away by the Distribution Centres. The size and scale of the operations and the logistics of getting mangoes in and out in such a short timeframe was amazing. We got a real sense of how important it is to have mangoes arrive on time and in the right quality. We grow Kensington Prides in Darwin and being involved in Mess-tival was great. There were thousands of people. They all loved mangoes and were particularly keen to hear what it’s like on a farm and how we grow such a beautiful fruit. Being with other growers was a bonus. We can learn a lot from each other. I highly recommend a Market Tour for every grower. I plan to go again next year”
Ian Pershouse from IH & GA Pershouse
“Throughout the years we’ve often gone to the markets to see our fruit and we still learnt a lot from this tour. We’ve never been to a Mess-tival. It was a great day, hot and sunny with thousands of people, and they all wanted mangoes. We were run of our feet. Most people didn’t know that not all mangoes are the same so they were really interested in trying the four varieties and learning what was different about each one. Mess-tival is a great event where consumers learn a lot about mangoes and growers learn a lot about consumers. I’d recommend the Market Tour to any grower.”