This season saw record volumes of mangoes exported from Australia. Adding to this, the US and Indonesian markets opened up to Australian mangoes.
During 2014/15, 7,000 tonne of mangoes were exported, the largest volume on record and 30% up on the previous season. The growth in mango exports can be attributed to a number of factors such as higher volumes and a lower Australian dollar.
AMIA CEO Robert Gray said that the industry needed to make a concerted effort to reach our export potential.
“Our target is to export 20% of production within five years. While this season’s volumes are positive, if we want to reach that goal, we are going to need to see greater collaboration and co-operation between growers, exporters and importers, and we need to see exports supported by industry led market development programs,” he said.
“Indonesia is one of our closest neighbours and has a population of over 250 million potential mango consumers. When you consider this population and the US population of 350 million, we now have access to an additional 600 million potential mango consumers. If we can even get a small percentage of these people enjoying Australian mangoes, this will mean a real difference to our industry. The potential is huge, but we must approach these opportunities with the aim of building our reputation as consistent high quality suppliers. Building sustained success in export markets is the goal,” Mr Gray said.
AMIA is continuing to work on improving existing protocols to phytosanitary markets such as China and Korea.
Mr Gray said that the first two consignments of mangoes exported to the United States generated a lot of interest and to capitalise on access to the US, all participants need to understand the market and proceed with some caution.
“A lot of things can go wrong when exporting to a new market, and it’s important that we approach the next few years with clear heads. Working with the Northern Territory Department of Primary Industries and Fisheries we were able to have some real input into how these consignments were handled. Michael Daysh from the NT DPIF travelled to the US with the consignments and having Michael assist with this has been invaluable. The key to growing exports in these markets is by developing long term relationships across every mango season, not just when we have large crops. There are a lot of benefits to being involved with exporting and I hope it is something that all growers are considering, if they are not already involved,” Mr Gray said.
Mango exports were discussed in detail at the 10th Australian Mango Conference. Delegates heard from mango importers from the US and Korea, and also industry representatives who spoke of the importance of growing exports, and improving phytosanitary protocols and new technology.
The five-year export plan was developed by AMIA with the assistance of the Northern Territory Department of Primary Industry and Fisheries, the Queensland Department of Agriculture and Fsheries, Trade and Investment Queensland and the Western Australia Department of Agriculture and Food.