Building new markets takes time and tenacity. It doesn’t happen in a single season and it doesn’t happen as a result of individual performance. Our ability to create a strong demand for Australian mangoes in new and emerging markets is dependent on our brand reputation. Together we’re working, year on year, to create an excellent reputation for Australian Mangoes. A reputation for consistently producing quality mangoes that look and taste superior to any other mango on offer.
Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to
help increase the profile, sales and consumption of premium horticulture products in key export markets. Hort Innovation manage up to seven trade shows per year under the
Taste Australia brand.
While most exporters agree on the importance of temperature monitoring in export consignments, technical limitations and cost have been the main reasons that very little temperature monitoring has occurred through mango export supply chains.
Monitoring of commercial mango export supply chains over the past two seasons has identified a number of instances of poor temperature management that can impact on the fruit quality upon arrival in Asian countries. Poor temperature management can occur at most steps in the supply chain, from farm to retailer, as summarised in the following table.
Australian mangoes in the United States (U.S.) are positioned as a premium, high flavour mango. With the long distance involved from, for example, a packing shed in the Northern Territory (NT) to a retailer in Texas (TX), there are risks of either delays or the fruit being subjected to incorrect temperatures in the supply chain. Any delays and incorrect temperatures could impact on the premium quality necessary in this competitive market.
End-of-season marketing update.
In January, Samantha and Treena visited Western Australia to participate in the West Midlands Group Mango Industry Summit (in conjunction with the Southern Mango Growers Group (SMANGO)) and visit growers and their families on farms across the Carnarvon and Gingin regions.
The latest chemical update from AMIA.
The Optimising Nutrient Management for Improved Productivity and Fruit Quality in Mangoes Project, aims to maximise nitrogen use efficiency in the Australian mango industry, to increase productivity, profitability and good environmental management.
Download a PDF of the latest crop forecast for the 2017/18 season.