Australian Mangoes will be hosting the 2017 Grower Market Tour in Sydney from Friday 1 December to Monday 4 December.
This event is a highlight of every mango season and growers from across the country, representing all regions and all varieties are encouraged to attend.
The tour, now in its’ fourth year will provide growers with a deep understanding of the industry marketing plan and just what it takes to create an insatiable appetite for Australian Mangoes.
The three day event will cover all aspects of the supply chain and promises to be full of learnings and rich with insights—and will also provide enormous networking opportunities.
The tour will give you the opportunity to see and hear things you would not normally be exposed to; to go behind doors you would not ordinarily walk through and to share in conversations you would not otherwise have. It promises to give you a much greater understanding of just what it takes to market a great mango experience.
You will visit the Sydney Markets, and meet with wholesalers and exporters, be guided through the distribution centres of major retailers, and shop for mangoes at multiple retailers including; ALDI, Coles, Costco, Green Grocers, Harris Farm Markets, IGA, and Woolworths.
Then there is experiencing all the energy and excitement of the Mango Mess-tival. Now in its’ sixth year, Mess-tival is the industry’s signature event, held on the first Sunday in summer on Australia’s iconic Bondi Beach.
The day is an upbeat festival of all things mango, a fun-filled event where growers get to share their passion and tell their stories whilst introducing consumers to the taste of their varieties.
You will be amazed as thousands of Aussies flock to Bondi with togs and towels, eager to devour your deliciously sweet and juicy Aussie Mangoes. Do not miss this extraordinary opportunity.
What previous participants have said:
“It was fantastic to see the major supermarkets, as well as independent grocers, putting in such a big effort to sell our fruit, maintaining high quality at good prices. Everyone was very focused on flavor, and we learned from the retailers that this is the most important thing for growing sales.” —Emma Harrison, Katherine NT 2016 participant.
“The most impressive were the Harris Farm shops, the way they lay out their mangoes in so many different spots. Everywhere we turned there were mangoes— in the carpark, outside the shop, in front of the shop, and so many places inside the shop. They had all the varieties, plus small mangoes, large mangoes, trays of mangoes, imperfect picks, even mango smoothies and cut mango cups. And so many people buying the mangoes!”
—Muy Keav, Darwin NT 2016 participant.
“The distribution centres was a highlight of the trip. It was fascinating to see such a huge part of the supply chain that is too often overlooked. Those we spoke to at Woolworths, Aldi, and Costco were very enthusiastic about mangoes and Woolworths showed real passion as they generously shared their sales strategy and commitment to high quality fruit with great flavor. We learned that Woolworths are using the F-750 Produce Quality Meters to test the dry matter of mangoes on arrival at their distribution centres, an initiative to be applauded.”—Mel Groves, Yeppoon QLD
“Mess-tival was tremendous, with thousands of consumers eagerly tasting the main four varieties—Kensington Pride, R2E2, Honey Gold and Calypso. Consumers loved hearing our grower stories and the free flowing information and feedback was awesome.”—Karen Muccignat, Mutchilba QLD
“Mess-tival was amazing. It was a complete eye opener and I think it is an excellent way for our mango industry to interact with the public. It was incredible to see so many enthusiastic mango lovers on mass.”—Steve Beatty, Darwin NT 2016 participant.
For more information contact Treena Welch at AMIA: firstname.lastname@example.org or 0417 001 253.