Consumers, influencers and media enjoy every last bite of mango season

Mango Emoji

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We can’t wipe the smiles off our faces because we’re thrilled that we’ll soon be able to text the delicious mango which has been immortalised in the form of an emoji!

Unicode (a.k.a the Emoji Council) has announced that the king of fruit will be one of 157 new emoji scheduled to be released in June. There are about six billion emoji sent daily and we’re pleased that mangoes can now be finally included in text messages and social media updates.

Thanks to everyone who was involved in the #mangoemojiplease campaign who helped push the decision including growers, mango lovers and influencers such as The Sunkissed Kitchen, Nourish Naturally and Bonny Rebecca.

This news made a huge splash in the media with over 80 outlets reporting it including, ABC online, news.com.au, The Courier-Mail, hit.com.au, Triple M, and Good Fruit and Vegetables. The news was also mentioned on radio stations ABC Brisbane, Hit 103.1 Townsville, 97.3 FM Brisbane and 2GB Sydney.

Social Media and PR

The summer of Aussie mangoes was rife with juicy mango recipes on social media. From smoothies to salads and from desserts to the fruit in its’ natural glory—our #200daysofmangoes hashtag received 1.1 million impressions from January and February alone.

On Facebook, our mango harvest images from across the country were an ongoing hit with fans. Our January and February tiles scored over 12.5 thousand engagements alone. Mango lovers also loved fun quotes such as “When life gives you lemons, ask for mangoes instead.” Our content has reached over 600,000 Aussies in the last two months.

Our community was excited to share their own mango creations this season on Instagram. Followers loved the mango filled waffle cone from Queen Victoria Market (@marketjuice) and a beautifully sliced R2E2 mango by @melissasfoodies. Among our variety of bright, summer posts, hedgehogs were also a clear winner. When it comes down to it, as long as our Aussie fruit is juicy and delicious, fans love mangoes no matter the variety or how it’s sliced or diced!

January was an exciting month when we secured national coverage on TODAY Extra on Australia Day with an Australian inspired ‘Cooking with Mangoes’ segment. Our talented chef and influencer Sarah Glover created delicious summer BBQ recipes on a mango-filled set. Live on-air with hosts Sonia Kruger and Tim Davies, Sarah whipped up delicious Mango and Barramundi Skewers as a savoury dish and followed it up with Juicy Mangoes with Sweet Lime for dessert. The segment can be viewed here.

It’s been a huge couple of months for mangoes in the media with the Mango Croissant Puddings, Duck and Mango Noodle Salad, Pulled Pork Sliders with Mango, and Rippled Mango Popsicles being some of the popular recipes being published. Outlets which have printed recipes include Whitsunday Times, Sunshine Coast Daily, The Coffs Coast Advocate and The Morning Bulletin.

As we near the tail-end of the mango season, we’ve been encouraging Aussies to freeze their mangoes and what better excuse to freeze a mango than for National Margarita Day! We created a frozen mango margarita recipe and secured coverage on 9Kitchen and Femail.

Grower interviews have also continued to take place—Peter Le Feuvre chatted to The Burdekin Advocate, Dale Williams was featured in Rural Weekly, and Jill Wilson was interviewed by Northern Valleys News.

Influencer Kits 

Throughout the months of January and February, a few lucky influencers were sent fresh trays of mangoes alongside some extra goodies.

In January, the team sent out an Australia Day kit. Each kit contained a lovely picnic blanket, Australia Day toothpicks, tongs and our grilled lamb and mangoes recipe. Influencers also received delicious mangoes all inside a drink cooler, perfect for any Australia Day festivities. Influencers got super creative with their mangoes, and created mouth-watering recipes with our kits. Award-winning blogger Sneh Roy from The Cook Republic grilled mangoes alongside some coconut yoghurt, whilst health blogger Cherie Tu from Thriving On Plants created a mouth-watering mango and blueberry cheesecake recipe. So yum!

With mango season drawing to a close, it makes it the perfect time to buy and freeze. Throughout the month of February, we sent influencers bespoke freezing kits which contained cocktail stirrers, popsicle makers, ice cube moulds and Aussie mangoes. We also included our juicy mango popsicle and smoothie recipes to enjoy the last weeks of Summer.

Influencers have shared their love for Aussie Mangoes via Instagram, fitness influencer Melanie Katrine enjoys Aussie mangoes fresh for her afternoon snack, whilst health coach Relauncher Alison freezes her mangoes for her morning smoothie bowls.

YouTube

During the mango season, we worked with YouTubers to produce organic content for their channels.

The team sent Tess Begg a tray of mangoes and she featured two mango recipes in her ‘What I Eat in a Day’ video. Tess starts her day off with a breakfast smoothie which includes oranges, bananas, spinach and frozen mangoes—so refreshing! For lunch, Tess whips up a healthy smoothie bowl which is topped with fresh Aussie mangoes. Tess Begg is a passionate vegan and fitness enthusiast. She has over 300 thousand subscribers on YouTube, and her followers look to her for fitness and food inspiration.

The team also worked with Greg’s Kitchen and he re-created our own smoothie recipe. The smoothie is filled with yummy goodness, and simple ingredients you can find in your own home like milk, bananas and mangoes. Greg is one of Australia’s most popular food video content creators based on the sunny Gold Coast. His videos showcase easy recipes that everyone can recreate on a budget. View his delicious creation here.

For more information contact Elisa King at Hort Innovation: elisa.king@horticulture.com.au or (02) 8295 2332.