Taste Australia invite you to participate!

Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to help increase the profile, sales and consumption of premium horticulture products in key export markets. Hort Innovation manage up to seven trade shows per year under the Taste Australia brand. 

Treena Welch, Australian Mangoes Marketing Manager, promoting Australian mangoes at Asia Fruit Logistica last year.

Treena Welch, Australian Mangoes Marketing Manager, promoting Australian mangoes at Asia Fruit Logistica last year.

All Taste Australia trade events are open to growers and exporters from the mango industry. They are currently seeking interested businesses to attend the following upcoming trade shows in 2018:

  • September: Asia Fruit Logistica (AFL) in Hong Kong. The flagship activity in the event calendar—last year more than 200 delegates representing more than 35 businesses and industries (including mangoes) participated. You can find out what people thought of Taste Australia at AFL here.
  • October: World of Perishables in Dubai. The only international expo for fresh fruit and vegetables in the Middle East and North Africa (MENA), the show attracts around 8000 key decision makers from the fresh sector.
  • November: Fruit and Vegetable Fair in Beijing. Attendance is more strategic with opportunities to engage with Chinese officials and government and support continued market access into China. 

Events on the radar

China Fruit Logistica in Shanghai will be held in May this year and is run by the same organisation that run AFL and Fruit Logistica Berlin. It is expected that Taste Australia will have a presence from 2019 after evaluating the merits of the show this year. 

Food and Hotel Asia in Singapore well also be held in May this year. Taste Australia will look at developing a food service program over the coming 12-18 months. It is expected Taste Australia will have a presence from 2020.

About Taste Australia 

Australia has a solid reputation for delivering high-end produce that has undergone the most rigorous food safety inspections along all stages of the supply chain and the Taste Australia brand builds upon this.

Taste Australia tells the unique story of Australian horticulture products. Our country is known for our blue skies and sunshine, appealing farms and orchards, beaches and beautiful landscapes, and our lifestyle. The story is conveyed through illustrations and supported by beautiful imagery of and key messages about our people, product and place. This premium position sets us apart for our competitors and gives our buyers and consumers a sense of Australia every time they buy and eat Australian horticulture products. Taste Australia export activities include trade shows, trade missions and retail marketing activities.

For more information about how to get involved contact: Julie Willis, Trade Events Manager at Hort Innovation: julie.willis@horticulture.com.au, or 0404 392 311.