As Australians celebrated the first weekend in summer and began the ‘sleigh ride’ into Christmas, mango growers representing all varieties and growing regions from across the country left their farms to take to Sydney streets and experience all the energy and excitement of a mango season at its peak!
This was the fifth year Australian Mangoes has conducted the annual Grower Market Tour and attendance and supply chain participation was exceptional. The tour gave growers the opportunity to experience the entire supply chain, giving them a real understanding of what it takes to create strong sales velocity and momentum for mangoes. The three-day event enabled growers to see things they had never seen before, hear things they had never heard, go behind doors they would never get to walk through and to share in conversations they would never otherwise have.
Growers who boarded the bus included Andrew Highet from Tou’s Garden, Darwin; Jessie and Corey Jenkins from Jenko’s Mangoes, Darwin; Han Siah from Tropical Primary Products, Darwin; Luciano Raco from King Producers, Katherine; Andrew and Sally Dalglish and their five children, Tilly, Charlie; Izzy; Jock and Ruby from The Foxhole, Katherine; Janet and Lionel Williams from Euri Gold, Bowen; Laurie and Nadine Land, Land Family Farms, Gumloo; Peta Connolly and Dwayne Cannon from Gator Mangoes, Townsville; and Jill Wilson and John Reymond from JJ’s Farm Mangoes, Gin Gin.
The tour began on Saturday with visits to a wide range of stores across all retail markets including Aldi, Coles, Independent Green Grocers; Harris Farm Markets; Metcash / IGA and Woolworths. While the number and size of the mango displays varied from retailer to retailer one thing was indisputable—mangoes were the king of fruits – commanding front centre stage in every shop. The day was made extra special when David Harris, Carlo Cerevolo and the team at Drummoyne Harris Farm Markets store, surprised growers with an 8 course Mango Degustation lunch while sharing insights about their business model and the importance of mangoes to their operation.
Sunday was a day of sunshine and great excitement as growers enthusiastically boarded the bus and headed for Bondi Beach. The annual Mango Mess-tival is our industry’s signature event and something our growers were very keen to experience. Meeting and greeting consumers, they shared their stories, their knowledge and their passion, gave tips and advice, handed out samples, and smiled for the paparazzi. The day ended with separate sessions hosted by Coles and IGA/Metcash. The respective Business Managers provided insights into their business models, shared their mango marketing plans, an overview of the category performance to date and a ‘heads up’ on activities planned for the second half of summer.
Monday was our final day and as the sun came up we boarded the bus to tour the Sydney markets. This was an opportunity for growers to gauge the pulse of the market, to meet and speak with wholesalers, to observe the ‘objective reporting’ process, and to add to their market intelligence. The remainder of the day was spent in bespoke, behind-the-scene sessions hosted by the Business Managers of Woolworths, Aldi and Costco. Each of the retailers provided growers with an overview of their business models; an understanding of their mango marketing plans; as well as a tour of their distribution centres and in Costco’s case a tour of the store.
As the weekend drew to a close our growers left Sydney engaged, excited, and exhausted. On behalf of Australian Mangoes we extend sincere thanks and appreciation to all the growers, retailers and wholesalers who participated in making our 2018 Grower Tour a wonderful experience and an unforgettable mango memory. The 2019 dates have been set and planning is already underway. We’d love you to join us so please put Friday November 29th to Monday December 2nd in your diary now.
For more information contact Treena Welch at AMIA: firstname.lastname@example.org, or 0417 001 253.