On December 2nd 2018, the first weekend of summer was celebrated with sticky hands and mango-covered smiles as Australians from across the nation arrived to Bondi beach to celebrate this king of fruit at the annual Mango Mess-tival.
Held in partnership with North Bondi Surf Life Saving Club, the iconic annual event (now in its seventh year) saw thousands of people come together to mark the peak of mango season.
To encourage Australian’s to join in on the fun, we saw 30 pieces of pre-event coverage, from publications such as news.com.au, lifestyle.com.au and Body + Soul. Moreover, Bondi Radio promoted the event over the waves to the local area, driving even more footfall down to the event.
This year, Mess-tival debuted a marriage of two Australian icons, with the official launch of the Australian Mangoes’ limited edition Budgy Smugglers - with attendees modelling the very special edition togs at the event! Before Mess-tival, the togs were modelled on Bondi Beach by five of the Bondi Rescue Lifeguards who have a combined social following of over 100k. This was showcased in the Daily Telegraph, further promoting the peak of our favourite fruit season.
Offering a host of fun for mango-lovers, the popular mango eating competitions returned, with the winners taking home a prized tray of juicy, fresh mangoes. Down on the sand, the nippers took part in further mango madness with relay races.
Back by popular demand were the intricate mango carving demonstrations, where Charlie, a nifty fruit carver, handed out over 330 beautiful flower sculptures made from fresh Aussie Mangoes! Also on offer were juicy, grilled mango cheeks, available at the BBQ station, and a social media photo booth where people could show off the brand new mango emoji!
The love for the king of fruit continued, as visitors were treated with delicious mango tastings from each of the varieties, and bicycle-powered smoothies all morning long. This resulted in our highest sampling figures ever, with a record-breaking 9250 mango samples taste-tested by Aussie’s mango lovers.
To capture all the excitement, Channel 9’s Weekend Today Show filmed six weather crosses throughout the morning at Mess-tival, which were broadcasted to over a quarter of a million Australians.
I’d like to say a big thank you to Marie Piconne for the Kensington Prides, Perfection Fresh Australia for the Calypsos, Ben and Ashleigh Martin for the R2E2s and Gavin and Rebecca Scurr for the Honey Golds they generously donated for the day’s activities.
Social media influencers also came down to join in the celebration, with Instagram’s @ThrivingOnPlants, @TheBitingTruth and @Sk_active sharing the fun with their community. Meanwhile, Channel 9’s weather anchor, Alice Monfries, tried her hand at the smoothie bicycle and umpired the mango eating competition- even sharing an image on her Instagram page of the winner.
Indeed, this year’s Mess-tival press office coverage and social media influencer activity has reached over 13 million people!
Whilst Mess-tival is designed to drive demand and keep mangoes top-of-mind for consumers throughout the festive season, the day’s efforts also go towards raising funds for NBSLSC, who are then able to purchase much-needed life-saving equipment and dedicate more resources to training its members. This year saw a record-breaking $18,500 raised, contributing to a grand seven-year total of over $100,000!
Whether you contributed mangoes, watched the Today broadcast, attended Mess-tival, or devoured a mango in honour of this special day, we would like to thank everyone who took part this year. With evaluation underway, we are already looking ahead to next season’s Mess-tival, which is guaranteed to be bigger and better than ever!
For more information contact Tate Connolly at Hort Innovation: firstname.lastname@example.org