As we finish the season ‘warm up’ and move to the starting line of the 2018 Mango Marathon the anticipation and excitement is palpable! Retailers and consumers across the country are hungry for mangoes, and never has the industry been more perfectly poised to delight their appetite.
The 2017-2018 season has ended with the largest production in the history of the Australian Mangoes Industry. 10.7 Million trays (7kg equivalent) were sent to market representing a 25% increase in volume over the previous season. Retail prices decreased, but only by 10% leading to a 22% YOY growth in retail value. An excellent result for the industry.
Building new markets takes time and tenacity. It doesn’t happen in a single season and it doesn’t happen as a result of individual performance. Our ability to create a strong demand for Australian mangoes in new and emerging markets is dependent on our brand reputation. Together we’re working, year on year, to create an excellent reputation for Australian Mangoes. A reputation for consistently producing quality mangoes that look and taste superior to any other mango on offer.
End-of-season marketing update.
As Australia celebrated the first weekend of summer, mango growers representing different regions and varieties left their farms to take to Sydney streets and experience all the energy, excitement, and exhilaration of a mango season in its peak!
The sixth annual Mango Mess-tival (Mess-tival) event was successfully held over the first weekend of summer on 3 December 2017. Funded by Hort Innovation using mango industry levies, Mess-tival gives the public an opportunity to converse with growers—putting a friendly face behind the mangoes they will eat over the summer. It also celebrates summer at the peak of mango season on Australia’s iconic Bondi Beach.
Australian Mangoes will be hosting the 2017 Grower Market Tour in Sydney from Friday 1 December to Monday 4 December.
The 2017 mango season is underway!! As the weather warms, the markets are fast becoming excited about the upcoming mango season as are consumers.
Our initial three year marketing plan is now complete and the mango industry has much to celebrate. Over the past three years we have united in our quest to deliver a mango experience that meets and exceeds consumer expectations and in doing so we have significantly changed the value and importance of the mango category.
It has been an exciting and productive three years for Australian Mangoes. Since the current marketing campaign launched in the 2014/15 season, mangoes have been kept at the top of consumers’ minds from the beginning to the end of each season through public relations (PR), events and social media.