The 2017-2018 season has ended with the largest production in the history of the Australian Mangoes Industry. 10.7 Million trays (7kg equivalent) were sent to market representing a 25% increase in volume over the previous season. Retail prices decreased, but only by 10% leading to a 22% YOY growth in retail value. An excellent result for the industry.
Implementation of Mango PLU labels to incorporate GS1 DataBar for loose product traceability and scannability.
While many Australian producers are familiar with the challenges posed by Queensland fruit fly or Mediterranean fruit fly, there are other exotic fruit fly species that pose a similar threat to horticultural production, and they’re already on our doorstep.
Over the last two seasons, the Serviced Supply Chains project has worked with a significant mango exporter to monitor several mango export consignments to China and South Korea. The consignments included one sea and seven air shipments in 2016-17, and three sea and nine air shipments in 2017-18. New monitoring technologies such as RFID-based Xsense (BT9 Ltd) and SIM-based SmartTraxx (Emerson) temperature loggers were used.
Building new markets takes time and tenacity. It doesn’t happen in a single season and it doesn’t happen as a result of individual performance. Our ability to create a strong demand for Australian mangoes in new and emerging markets is dependent on our brand reputation. Together we’re working, year on year, to create an excellent reputation for Australian Mangoes. A reputation for consistently producing quality mangoes that look and taste superior to any other mango on offer.
Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to
help increase the profile, sales and consumption of premium horticulture products in key export markets. Hort Innovation manage up to seven trade shows per year under the
Taste Australia brand.
While most exporters agree on the importance of temperature monitoring in export consignments, technical limitations and cost have been the main reasons that very little temperature monitoring has occurred through mango export supply chains.
Monitoring of commercial mango export supply chains over the past two seasons has identified a number of instances of poor temperature management that can impact on the fruit quality upon arrival in Asian countries. Poor temperature management can occur at most steps in the supply chain, from farm to retailer, as summarised in the following table.
Australian mangoes in the United States (U.S.) are positioned as a premium, high flavour mango. With the long distance involved from, for example, a packing shed in the Northern Territory (NT) to a retailer in Texas (TX), there are risks of either delays or the fruit being subjected to incorrect temperatures in the supply chain. Any delays and incorrect temperatures could impact on the premium quality necessary in this competitive market.
End-of-season marketing update.