Over the past five years the entire Australian Mango Industry has united in the quest to meet and exceed consumer’s expectation of a great mango experience, our efforts have fuelled an ever increasing appetite, resulting in more households buying mangoes, and buying on more occasions.
As the 2018/19 season draws to an end, we reflect on a very successful year with a huge buzz from the general public, media and influencers alike. We’ve received a total of 256 hits with media, reaching almost 14 million Aussies.
Building new markets takes time and tenacity. It does not happen in a single season and it does not happen as a result of individual performance. Our ability to create a strong demand for Australian mangoes in new and emerging markets is dependent on our brand reputation. Together we are working, year on year, to create an excellent reputation for Australian mangoes. A reputation for producing quality mangoes that consistently look and taste superior to any other mango on offer.
As we finish the season ‘warm up’ and move to the starting line of the 2018 Mango Marathon the anticipation and excitement is palpable! Retailers and consumers across the country are hungry for mangoes, and never has the industry been more perfectly poised to delight their appetite.
The 2017-2018 season has ended with the largest production in the history of the Australian Mangoes Industry. 10.7 Million trays (7kg equivalent) were sent to market representing a 25% increase in volume over the previous season. Retail prices decreased, but only by 10% leading to a 22% YOY growth in retail value. An excellent result for the industry.
Building new markets takes time and tenacity. It doesn’t happen in a single season and it doesn’t happen as a result of individual performance. Our ability to create a strong demand for Australian mangoes in new and emerging markets is dependent on our brand reputation. Together we’re working, year on year, to create an excellent reputation for Australian Mangoes. A reputation for consistently producing quality mangoes that look and taste superior to any other mango on offer.
End-of-season marketing update.
As Australia celebrated the first weekend of summer, mango growers representing different regions and varieties left their farms to take to Sydney streets and experience all the energy, excitement, and exhilaration of a mango season in its peak!
The sixth annual Mango Mess-tival (Mess-tival) event was successfully held over the first weekend of summer on 3 December 2017. Funded by Hort Innovation using mango industry levies, Mess-tival gives the public an opportunity to converse with growers—putting a friendly face behind the mangoes they will eat over the summer. It also celebrates summer at the peak of mango season on Australia’s iconic Bondi Beach.
Australian Mangoes will be hosting the 2017 Grower Market Tour in Sydney from Friday 1 December to Monday 4 December.