From 4 September to 6 September, Australian Mangoes representatives Robert Gray and Treena Welch attended Asia Fruit Logistica in Hong Kong. The annual event provided an excellent platform for Australian Mangoes to engage with growers, exporters, importers and retailers who will collaborate on marketing campaigns during the 2019/2020 season.
The team from AGRIFresh, Western Australia with the Australian Mangoes team.
The event defied difficult circumstances in Hong Kong to deliver a show characterised by high-quality visitors and exceptional business opportunities. Attendance was inevitably impacted somewhat by recent unrest in Hong Kong, but visitor numbers exceeded expectations, reaching 90 per cent of 2018 levels. More than 12,000 trade professionals from all over the world including fruit and vegetable producers, importers and exporters, wholesalers and retailers, packaging and handling specialists, transport and logistic specialists gathered to make the most of the opportunities to meet and do business with over 800 exhibitors from more than 40 countries.
The Australian Mangoes booth was extremely well attended, with pre-planned meetings scheduled across the three days, along with new relationships established with importer and retailer representatives from countries that will be key to future industry development including Japan and China.
Stakeholder aspirations and plans for the coming season were discussed and this content will inform our specific export activities, timing and budgets. Planning will continue over the next month with all campaigns in place to support peak export volume across November, December and January.
Based on the industry export plan, results of the McKinna report and the selection criteria outlined below the following export markets have been identified for promotional investment in the coming season; Hong Kong, Singapore, South Korea, New Zealand and the USA.
Markets for investment are selected based on the following criteria:
Mix of protocol and non-protocol markets
Mix of established and emerging markets
A robust supply chain/consistent quality capability before any marketing investment
Partner with chosen retailers that target affluent consumers, who are prepared to pay a premium for a great quality mango.
In addition, campaigns are supported, and investment is made where there is a healthy collaborative approach and stakeholders across the supply chain have ‘skin in the game’.
For more information on our export plans contact Australian Mangoes Marketing Manager Treena Welch: marketing@ mangoes.net.au, or +61 (0)417 001 253.