Falling in love is a passionate affair and so it is with Australians and their mangoes. Depending on the season anywhere between 45% to 60% of Australian households will engage in the mango category.
Consumer research that has been undertaken by the industry clearly shows that quality is the main influence on people’s decision to buy mangoes and that questionable quality will effect demand and pricing
Each year, the industry undertakes consumer research to help understand how people feel about Australian mangoes. The more we know about our mango buyers, what motivates them to buy, and buy more often, the more successful our marketing will be.
