Building new markets takes time and tenacity. It does not happen in a single season and it does not happen as a result of individual performance. Our ability to create a strong demand for Australian mangoes in new and emerging markets is dependent on our brand reputation. Together we are working, year on year, to create an excellent reputation for Australian mangoes. A reputation for producing quality mangoes that consistently look and taste superior to any other mango on offer.
China had more than 700 million Internet users in 2017 and has emerged as the world leader in e-commerce (Marinova 2017). Increasingly, Chinese consumers are shopping online for fresh fruits and vegetables because they don’t have to pay for storage and handling costs associated with traditional retail channels. This trend could point to a potential market for Australian mangoes.
Building new markets takes time and tenacity. It doesn’t happen in a single season and it doesn’t happen as a result of individual performance. Our ability to create a strong demand for Australian mangoes in new and emerging markets is dependent on our brand reputation. Together we’re working, year on year, to create an excellent reputation for Australian Mangoes. A reputation for consistently producing quality mangoes that look and taste superior to any other mango on offer.
Taste Australia is the whole-of-horticulture brand used by industry and Hort Innovation to
help increase the profile, sales and consumption of premium horticulture products in key export markets. Hort Innovation manage up to seven trade shows per year under the
Taste Australia brand.
While most exporters agree on the importance of temperature monitoring in export consignments, technical limitations and cost have been the main reasons that very little temperature monitoring has occurred through mango export supply chains.
Monitoring of commercial mango export supply chains over the past two seasons has identified a number of instances of poor temperature management that can impact on the fruit quality upon arrival in Asian countries. Poor temperature management can occur at most steps in the supply chain, from farm to retailer, as summarised in the following table.
Australian mangoes in the United States (U.S.) are positioned as a premium, high flavour mango. With the long distance involved from, for example, a packing shed in the Northern Territory (NT) to a retailer in Texas (TX), there are risks of either delays or the fruit being subjected to incorrect temperatures in the supply chain. Any delays and incorrect temperatures could impact on the premium quality necessary in this competitive market.
3,250 cartons of Manbulloo mangoes grown in North Queensland set sail for Asia in December from the Port of Townsville in refrigerated containers on Mariana Express Lines’ Kota Nasrat container vessel.
2016/17 was another successful year for Australian mangoes in the United States of America (U.S.), marked by additional growers and retailers, and a high level of compliance with the strict provisions of the Operational Work Plan.
A guide for growers, exporters and importers to assist understand export market requirements.