marketing

Getting consumers to grab a mango this season

The 2019/20 mango season is underway! As the weather warms up, the markets are fast becoming excited about the upcoming mango season as are consumers.

The consumer marketing activities will this season continue to educate shoppers on the fruit’s seasonality, benefits and repertoire of recipes. Ultimately, we aim to drive excitement for the season and get more people, buying more mangoes, more regularly.

Engaging at Asia Fruit Logistica a big success

From 4 September to 6 September, Australian Mangoes representatives Robert Gray and Treena Welch attended Asia Fruit Logistica in Hong Kong. The annual event provided an excellent platform for Australian Mangoes to engage with growers, exporters, importers and retailers who will collaborate on marketing campaigns during the 2019/2020 season.