The 2025/26 Australian Mango marketing campaign continues to celebrate the joy and sunshine mangoes bring to Aussie households. Built around three strategic pillars — celebrating the iconic joy that is mangoes, being unmissable in retail, and sharing the joy of Aussie mangoes beyond our shores — this season’s program is all about putting mangoes top of mind from October through to March.
The ‘Taste the Sunshine’ message remains at the heart of the campaign, reminding consumers just how irresistible mangoes are — whether enjoyed at home, on the go, or overseas.
This year, you’ll see Australian mangoes featured across high-impact media including:
The season will also feature earned media highlights like the Brisbane Markets Mango Auction and a special 'Tis the season of mangoes', linking the peak of mango season with the lead in to Christmas.
To support supply chain engagement and in-store promotions, our Supply Chain Engagement Manager will work closely with retailers and industry stakeholders, ensuring timely updates and on-the-ground support throughout the season.
Australian mangoes will also be promoted in two export markets, New Zealand and Singapore — helping to grow global appreciation for Aussie mangoes.
🔗 For more on this year’s campaign, please contact: Belinda Van Schaik, Hort Innovation Marketing Manager.